Deanna Chiang has nearly 30 years of experience in the fast-moving consumer goods (FMCG) industry with Merchandise Planning, Customer Insight, Consumer Products and Company Startups.
Understanding the challenges of balancing career and motherhood, Deanna founded Plum Agencies, a sales and merchandising company dedicated to supporting return-to-work mums. She provided them with flexible employment and blueprint to establish their own “Plum Agencies”. Through strong industry support, the business expanded into a nationwide, including importation and distribution.
After successfully selling Plum Sales and Merchandising, she is actively involved in industry governance and advocacy, serving as a board member of the New Zealand Food & Grocery Council (FGC). In 2024, she was the Chair of the Auckland Branch for the New Zealand Shareholders Association.